People with a passion for lawn care are more likely to seek out a plan than those who don’t, according to new research.
People with a particular interest in lawn care often seek out programs that help them meet their personal needs, said Jennifer Sussman, a professor of marketing and psychology at the University of Michigan and the study’s lead author.
People who enjoy the process of gardening, landscaping, or fenced gardens are more interested in the program than those with an affinity for a hobby or activity, she said.
“Our findings suggest that people are more willing to invest in a program that helps them fulfill their personal goals,” Sussmans said.
“That’s a good thing.”
The research, published in the journal PLOS One, also suggests that people who do the most for their neighbors are also the ones who are the most likely to find an affordable lawn care program.
“It seems like the best way to get people to care for their own lawn is to put them in a position to do so, and that makes sense to me,” Sossmans said in a statement.
People who are less likely to be involved with the community, like family members, are more inclined to search for programs that give them a chance to take advantage of their lawn, she added.
In the survey, participants were asked to name their favorite lawn care services, and they were asked which program offered the best quality of care.
Sussmen said her research found that the programs they named best were those that included a personal assistant, caregiver, and a gardener.
“That makes sense.
That’s how you get people in the mood to do it,” Sommers said.
While the programs were ranked, the program that most closely matched people’s personal goals was the lawn care option.
Sommingtons study showed that a family plan with a garderer, for example, was the one with the best outcome for residents.
“The best way for someone to get involved in their community is to do something to improve their community, and it’s also the one that makes the most sense for them,” she said in the study.
The study, which surveyed 1,058 people, included a survey of 1,068 people from the U.S. who said they had tried a lawn care service.
In addition to Sussmann, the study included researchers from the University at Buffalo, the University in Texas, and the University College London.
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